The exhibition is now open at Art in the Attic and will be shown until June 15th.
These photos give you a sense of the space and the work but without the sound. The long wall-based work is accompanied by a sound work of a voice reciting the 320 paint colour names on a loop.

Introduction text:
THE GREATEST DILEMMA OF ALL TIME

Mererid Velios’s exhibition is a playful, quietly subversive exploration of the designer paint colour chart and what paint companies’ marketing strategies reveals about our society today.

Fascinated by the lure of interior design and our obsession with it, in this exhibition Velios focuses on the designer paint colour chart and how we are influenced to choose one colour over another. Is it purely an aesthetic choice, comparing one colour to another, or do the names affect our choice? The names are not merely descriptive but give colours their own character and identity; they appeal to our desire to improve our social status, e.g. Knightsbridge fog rather than Gorbals mist.

There is an obsession with white paint in interior design; a disproportionate number of colours on paint cards are a version of white. Fear of colour or fear of making a wrong colour choice leads consumers to choose the ‘safety’ of white. However, few if any of the colours called 'white’ on a paint chart are a 'pure’ white. Tints, tones, and shades are marketed as white, which brings us back to the dilemma of how to choose and the influencing strategies of paint companies.